有关商务英语的文章，商务类英语文章...
有关商务英语的文章
随着世界经济的发展,我国与世界各国之间的商务联络越来越密切,商务英语作为经济往来的重要桥梁也越来越重要,商务英语专业发展也越来越引人注目。下面是我带来的，欢迎阅读! 1 韩剧引发相关衍生品销售热潮 A megahit South Korean drama is inspiring Chinese video-steaming website iQiyi to explore e-merce as a new way to grow revenue. 一部韩剧的热播促使中国视讯网站爱奇艺探索新的电商销售模式以提升收益。 The popularity of Descendants of the Sun, which has been viewed a bined 1.92 billion times online in China, shows how panies can benefit from consumers who want to mimic styles of celebrities. 《太阳的后裔》在中国迄今为止已经取得19.2亿的点选量，这部剧的热播让人们看到公司是怎样从那些想要模仿明星风格的粉丝身上获取利润的。 IQiyi, the official streaming site of the 16-episode drama in China, is seeing sky rocketing sales of items used by actress Song Hye-gyo, whose character is a doctor in the series. 作为这部十六集电视剧在中国的官方独家授权网站，爱奇艺销售的与剧中女主角宋慧乔饰演一名医生同款商品的销量剧增。 The Beijing-based pany, backed by Internet giant Baidu Inc, said the daily sales on its e-merce site jumped by 180 percent in March after it started streaming the drama on Feb 24. 这家由网际网路巨头百度持股总部位于北京的公司称，自从2月24日此剧开播至进入3月份以来，其网上商城的每日交易额已经增加了180% 。 Sales of a Laneige cream from Amore Pacific Corp surged by 10 times and a Daniel Wellington watch by eightfold. 其中，乔妹同款兰芝气垫BB的销量剧增10倍，DW手表销量也升高了8倍。 "The whopping sales figures illustrate there is a huge demand for derivatives of quality content,such as clothing and co *** etics," iQiqi said in a statement. 爱奇艺在一份宣告中称：“销量的巨大攀升证明消费者对于剧中相关衍生物如衣服、化妆品等的需求巨大。” The pany did not disclose detailed numbers but said Guangdong, Shanghai and Beijing are the top three regions where consumers spend most on buying items used by actors in the drama. 公司虽然没有透露具体的资料，但指出广东、上海和北京的消费者在购买剧中主角同款商品上花费最多。 To enable viewers to do shopping while watching, iQiyi has embedded shopping links into videos so that consumers can get what they want with a simple click of the mouse. 为了使观众可以“边看边买”，爱奇艺在视讯中植入了购物连结，使观众只需轻轻一点就能买到他们想要的商品。 Wang Xiangjun, chief management officer at iQiyi, said: "E-merce is an important part of our efforts to monetize intellectual properties. We will continue expanding our presence in e-tailing by selling products used in popular entertainment shows." 爱奇艺的首席营销官王向军说：“线上商城是我们智慧财产权变现的努力中重要的一部分，我们将继续扩大在明星同款商品零售上的投入力度。” Chinese video sites are suffering from financial losses as they are paying big checks to purchase quality content. 由于在购买内容版权上的巨大投入，中国许多视讯网站正遭受着亏损。 iQiyi’s arch rival Youku Tudou Inc is also teaming up with its parent pany Alibaba Group Holding Ltd to experiment on video-based e-merce, so as to find new revenue sources beyond advertising and membership fees. 爱奇艺的主要竞争对手优酷土豆公司也在与其控股公司阿里巴巴集团合作试水基于内容的电子商务领域，以开拓除了广告费和会员收费之外的其它收入来源。 Pang Yiming, a senior *** yst at Beijing-based Internet consultancy Analysys International, said South Korean dramas are of great and unwavering appeal to Chinese female consumers. 来自北京易观国际公司的高阶分析师庞一鸣称，韩剧对于中国的女性消费者有着稳定且巨大的吸引力。 2 迪拜乞丐月入47万，网友：求组团 Begging is surely big business. And it has proven to be so in Dubai, where a recently arrested beggar was found making as much as 270,000 dirham around 73,500 U.S. dollars a month. 乞讨可是一笔大生意。在迪拜乞讨就证明了这一点，那里最近逮捕了一个乞丐，发现他的月收入居然多达27万迪拉姆约73500美元，47万人民币。 The beggar was among dozens arrested by Dubai Municipality inspectors, local media reported. 据当地媒体报道，迪拜市政巡逻员逮捕了几十个乞讨者，此人只是其中之一。 Fifty nine beggars were caught during the first three months of 2016, said Faisal Al Badiawi, head of the markets section at the Dubai Municipality, in a statement. 迪拜市市场部门主管Faisal Al Badiawi 在一份宣告中说，2016年前三个月共抓了59名乞丐。 Those arrests were part of a campaign carried out by the municipality in cooperation with the emirate’s police to bat begging in Dubai. 这些逮捕行动是迪拜市与阿联酋警方合作进行的打击乞讨活动的一部分。 “Some of the beggars had passports issued with business or tourist visas,” Al Badiawi told reporters. Faisal Al Badiawi在接受采访时说，“有些乞讨者是持有商务或旅游签证的。” “During the campaign, we found that the majority of beggars had entered the country legally with a three-month visa, in order to collect as much money as they could during their time here,” Al Badiawi explained. Al Badiawi解释说，“在逮捕活动中，我们发现大多数乞讨者都是通过3个月旅游签证合法的‘混’到迪拜，在这段时间他们尽可能多的去赚钱。” The seizures showed that one beggar was making about 73,500 dollars per month. “More money was collected on Fridays when beggars stood in front of mosques,” Al Badiawi said. 缴获结果显示，一个乞丐每月大约收入73500美元。Al Badiawi 说，“这些乞丐每星期五在 *** 寺门口“开工”时，还有可能赚到更多的钱。” Local authorities of Dubai have been carrying out year-long operations to bat begging along the city streets. 迪拜当局针对这些街头乞讨者展开了长达一年的逮捕行动。 In 2015, up to 197 begging-related arrests were made during an anti-begging campaign around Ramadan, according to a previous report of Gulf News. Police said street begging affects the city’s security. 据海湾新闻之前的一个报道，2015年斋月期间开展的一次反乞讨运动中，多达197名乞讨者被逮捕。警方称，街头乞讨影响城市的安全。 3 优步境外打车 也可以用支付宝付人民币了~~ Taxi-hailing service Uber and China’s e-merce giant Alibaba Group have agreed a deal that will allow Chinese travelers to pay for a taxi in any country where Uber operates. 打车软体优步和中国电子商务巨头阿里巴巴集团已经达成协议，允许乘客在任何国家的优步服务中用支付宝付款。 It means they can pay for their rides in yuan using their Alipay accounts. 这意味着乘客能通过支付宝账户来用人民币付车费了。 US car sharing service Lyft and China’s Didi Chuxing recently launched a similar service. 美国的另一款打车软体来福车和中国的滴滴出行最近也合作开发了一项相似的服务。 The growth in *** artphone transport services is encouraging firms to build international partnerships. 智慧手机交通服务的进步正在 *** 企业建立国际合作关系。 Before the agreement, mainland Chinese travelers using the Uber app overseas needed to connect a dual-currency credit card with their Uber account and were billed for their journeys in US dollars. 在协议达成之前，中国大陆的游客在海外用优步软体需要用优步账号系结双币信用卡然后用美元来付车费的账单。 Alipay is the online payment service of Ant Financial Services, an affiliate of Chinese e-merce giant Alibaba. 支付宝是蚂蚁金融的线上支付服务软体，蚂蚁金融是中国电子商务巨头阿里巴巴的子公司。 Alibaba is an investor in both Didi and Lyft, on top of its partnership with Uber. 除了和优步有合作关系，阿里巴巴同时是滴滴和来福车的投资者。 Uber said its customers had been able to use Alipay for their journeys in mainline China since 2014 and in Hong Kong, Taiwan and Macau since early 2016. 优步说，他的客户从2014年起就已经能用支付宝在中国大陆和香港付车费了，2016年在台湾和澳门也可以用支付宝付费了。 The San Francisco-based pany said the cross-border payments arrangement would cover mainland Chinese travelers in 400 cities. 优步总部设在旧金山，他们表示中国大陆乘客跨境付账的服务将会覆盖400个城市。 Uber and Alibaba said they intended to expand co-operation in India through Alipay’s links with Paytm, which is India’s largest mobile payment provider. 优步和阿里表示他们准备通过支付宝和印度最大的移动支付平台Paytm的合作关系来扩充套件与印度方面的合作。 Early last year, Ant Financial teamed up with parent pany Alibaba to invest more than $500m 341m in Paytm. 去年早些时候，蚂蚁金融联手母公司阿里巴巴在Paytm投资超过5亿美元3.41亿英镑。 Rival alliances 竞争对手联盟 Didi, and Lyft have also joined forces with ride-hailing apps GrabTaxi in Southeast Asia and Ola in India. 滴滴和来福车也开始与东南亚打车软体Grab Taxi以及印度的打车软体Ola联合。 The four panies have formed a strategic partnership in a bid to pete with Uber. 这四家公司结成了战略性合作关系，力图和优步竞争。 This allows them to share technology and local knowledge. 这使得他们能够分享技术和当地资源。
商务类英语文章
随着入世及全球化程序的发展,中国的商务旅行活动日趋频繁。下面是我带来的，欢迎阅读! 1 How to Find a Profitable Niche for Your Online Business Do you struggle with knowing what to do when it es to building an online business? Most people struggle, a lot. The truth of the matter is that if you do not pick the right niche, or focus on serving people who are willing to pay you, chances are that you will fail. But this doesn’t mean you have to figure it all out right away: when I started my online business, I didn’t know what I wanted to focus on. I knew I was passionate about personal development. I also knew that the personal development market was extremely saturated, but I didn’t know what else to do, so I jumped in anyway. I started building an audience, and as I started getting feedback, I started to discover my niche. You see, it’s not about perfection—it’s about constant improvement. If you have a vague idea of what you want to do, but aren’t sure, the best thing you can do is to jump in and see what happens. If you can’t figure it out, you just have to take action, otherwise you’ll stay stuck for a long time. Why Most People Fail One of the main reasons people fail is because they are unrealistic. They may follow their passion, but they never stop to think if people would be willing to pay for what they want to do, so always stay focused on what problems people have, and if they would be willing to pay you to solve those problems. When I started, I dove into the personal development market. My odds of success were low, but I knew there was demand. I knew the market was viable, because there was petition; I could find books, courses, workshops, and coaches. If I could just build an audience, I could succeed. I didn’t know what I was doing, but I took things one step at a time, and here I am today, getting paid to do what I love. How to Find a Profitable Niche for Your Online Business There are three main steps—or areas—you need to think about when you’re determining what you want to build an online business about. Let’s dive into the first and most important one. Step 1: Passion The first area is passion. Yes, there are people who have businesses in markets they aren’t passionate about, but are they happy? They may be making a lot of money, but money alone won’t bring you fulfillment in life. It is when you are passionate about something that you excel. You have a drive to learn more because you love it. And I was passionate about personal development when I started: I was willing to work hard, and be open to constantly learning new things. This drive allowed me to build an audience of thousands of people, and it later helped me uncover my niche, which was to help people turn their passion into a thriving lifestyle business. Action step: Look at what you’re passionate about. Brainstorm a list of topics. Don’t censor yourself, and don’t worry about if it’s profitable or not. Step 2: Skill The next area is skill. What are you good at? Or, what do you want to bee good at? People pay for skill; they pay for a job well done. This doesn’t mean you have to be an all-knowing expert—it just means you have to have skills that are needed by the people you’re helping. For example: when I started, I certainly couldn’t hold up to some of the personal development experts like Tony Robbins or Wayne Dyer, but I had my own experiences to share. People enjoyed my unique, fresh perspective. Don’t underestimate how much you already know—you don’t have to know everything, you just have to know enough. Action step: Write down a list of things you’re good at, or want to bee good at. Again, let it flow and you’ll be surprised at what es out. Step 3: Demand Demand is what makes it all work. What are people willing to pay for? What already exists out there? Look at books, programs, courses, workshops, retreats, and anything where people are paying money for a solution. Also look at successful coaches: What problems are they solving? How are they helping people? How much are they charging? When I dove into the personal development market, I knew there was demand there. People were paying thousands to attend retreats, workshops and take online courses because they wanted to be fulfilled, live their purpose, and to find their passion. Uncovering the demand doesn’t have to be plicated—just look at what people are spending money on. Action step: Do some research. Use Amazon, Google, and just plain surfing around, to see what people are paying for. Then look at what you’ve written down in step 1 and 2. Try to find the intersection. Finding the Intersection, Finding Your Niche So, how do you find a profitable niche for your online business? Look at the three steps we’ve gone through above. Write down what you’re interested in, write down what you’re good at, and then look at what the petition is doing. If there is petition in a market, it means there is opportunity there. Once you’ve done your research, try to find the intersection between these three areas. For example, my passion is personal growth and business: that’s my intersection. I’m passionate about it, I’m good at it, and there’s demand for it. In the end, there are no guarantees, so you have to be willing to start before you feel ready. Most entrepreneurs fail many, many times before they find something that works. The Bottom Line To find a profitable niche for your online business, you have to find the intersection between what people want, what you’re good at, and what you’re passionate about. It’s not easy—that’s why most people give up—but if you keep going, you will succeed. That’s what I’ve discovered, and that’s what I’ve found to be true. 2 How to Find New Revenue Sources for Your Online Business Not only is your online business up and running, you’re doing a good job of selling what you have to offer and—most importantly—you’re actually turning a profit doing it. Kudos to you, and that’s not a reference to the delicious cereal bar. Making money with a startup is no easy feat, so that’s really something to celebrate. You’ve probably learned a lot in the early going, like how to fgure out who your core audience is and why it’s more important to have a website that’s easy to use than one with all the bells and whistles unless you sell bells and whistles, of course. Maybe you’ve even discovered that the Pareto Principle applies to your business, with 20 percent of your products or services accounting for 80 percent of your sales, and used this knowledge to focus on your strengths. While your business was still in its infancy, these were all important things to learn but now it seems like you’ve plateaued. Growth is stagnant and you might even be feeling a financial pinch from trying to expand before your revenue streams were ready for it. What do you do to get more money and keep growing? Easy: find new revenue streams. Okay, okay. Admittedly, “easy” probably isn’t the best word to use, but there are a number of ways that online businesses can do to add revenue sources, such as… Add products or services. Maybe your online tea business is selling hand-crafted tea cozies like crazy, but people don’t seem to be as interested in the tea kettles or the tea itself. You rightly focused more on the cozies because they were working but it’s not enough. Ever thought that perhaps you don’t have a tea business, but a cozy business? Try new products like coffee cozies, beer cozies, or toaster cozies and see how they do. A service pany like a junk removal business could think about offering a separate moving service because it still involves hauling things. Expand your customer base. If could be that you’ve hit your revenue ceiling with your current customers because they don’t have any more money, or they’ve already bought everything you have. Get new customers i.e. revenue sources by marketing yourself to a wider audience using new SEO terms, guest posting on different sites, joining more social networks, using PPC advertising, and more. Of course, that doesn’t mean you can stop appealing to your core audience; you just have to find ways to reach out to others without alienating them. Join an affiliate ad network. Most businesses don’t like the idea of putting up ads for other panies, and especially fear driving visitors away with banners and pop-ups that are intrusive and annoying, but it doesn’t have to be that way. Amazon’s Associates Program lets you link to anything on their site in a contextual way and make money doing it, while Yahoo Publisher Network, Google Adsense, and others pay surprisingly well for ads that do little to disrupt your site. Perhaps the best part is that you can typically choose the kinds of ads that you want to display. In this way, you ensure that they reflect products and services that interest your customers. Some people have had amazing success using affiliate marketing. Get outside investments. This one works best with panies that are “big ideas” but don’t have a plan on how to monetize the business. Business ideas like Facebook and Twitter, or even panies that want to create something like a video game and sell it but don’t have the necessary money to create the game themselves. Kickstarter and websites like it provide you with one option but you can also utilize your own network to find people willing to invest money now for a piece of the profits later. These suggestions are only the tip of the iceberg when it es to finding new revenue sources for your business. You just have to be creative—some panies even make money by outsourcing their employees to other businesses when things are slow. The key is to keep the money ing in while you work on growing the pany.
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